I wanted one as soon as I saw it and featured it on Frocka back in September last year.
The design is practical, innovative and stylish and has won the designer Min-Kyu Choi the British Insurance Design of the Year.
Watch the BBC Interview with Min-Kyu here.
Read more here…
Sleek and sexy new folding plug design from LCC Arts Graduate Min-Kyu Choi
BA Graphic and Media Design graduate Min-Kyu Choi and his design for a slimline version of the ‘clunky’ UK 3-pin plug has been featured in Wired Magazine, Icon magazine and theDaily Mail . Inspired the world’s thinnest laptop, Apple’s MacBook Air, Choi’s elegant UK Folding Plug collapses to just 10mm thick. A Hong Kong plug manufacturer and a UK travel product company have already shown interest in his design. Choi graduated from LCC in 2007 and has just completed an MA in Design Products at the RCA.
