Hi I’m Petra,

I live my weekday life between London and Brighton working as a freelance creative director and stylist (for image and video), Having reduced my London hours, I now get to spend more laptop time in my beloved seaside pad that I share with the boif.

I’ve slowly become known especially amongst friends and family for my trash chic sense of style and my natural ability for finding the coolest ‘I just gotta have it’ home design and fashion things online.

I’m always on the look out for ideas to inspire shoot concepts and ads so it was a natural progression to want to share my finds with a larger audience.

So with my production and styling experience, background in fashion design and journalism and that all-important extra time on my hands, Frocka.com was born.

So what’s my style and ethos? I love products and designs that are thoughtful yet simple, warm and yet coolly contemporary, fun, functional and have that extra “je ne sais quoi” to flick the switch that says “I just gotta have it!”